Cathay 75th Anniversary Celebrations
The Cathay celebrated it's 75th Anniversary in July 2010 with a month long celebration of various activities and competitions. Avivar Audience Communications Pte Ltd is honored to be invited to be the event managing agency for this mildstone celebration.
The highlights of the month long festivities includes:
- The Cathay Sensational weekend where shoppers enjoys a weekend of music & freebies
- 75 hours Movie Marathon where the winner wins an a trip to the Cannes Film Festival
- The Kiss of Eternity challenge where the winner walks home with $75,000 of Soo Kee diamonds
- The Cathay Amazing Race where the winning team wins a KIA car
- The Cathay Appreciation Night
Avivar was involved in this event by providing:
- Event management services
- Security and first-aid management
- Set and design services
- Stage entertainment
- Talent management
- Logistic support
- Sound and AV support
